Kasper Friis Jørgensen

Creative Direction / Brand Activation / Strategy

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About

I’m a Danish creative working across strategy, design, storytelling and experiences.

With 15+ years across design, advertising and place branding, I turn ideas into brands, campaigns and experiences that people notice, remember and act on.

Today, I work independently, partnering with brands, organisations and agencies on creative direction, brand activation and campaigns. Curious by nature, commercial by training, and always looking for a smarter way to solve the brief.

Copenhagen Capacity

Milan design fair

My Bloody Valentine

Talk of the town

FCK x Unibet

Nota

Copenhagen Capacity

Milan design fair

My Bloody Valentine

Talk of the town

FCK x Unibet

Nota

I take ideas from concept to final execution, and I'm as comfortable in production as in the pitch.

For six years at Copenhagen Capacity, I led Denmark's global place-branding creative work, shaping award-winning campaigns for A State of Denmark and the Greater Copenhagen Region.

Process

Brief and alignmentResearch and insightsStrategy and ideationConcept developmentExecution and deliveryLaunch, measure and learn

Expertise

Art directionCreative directionConcept developmentBrand IdentityCreative strategyBrand activation

Industries

AutomotiveFashion and beautyLife Science: Research and innovationNon-governmental organisationsTechnologyPlace branding

Kasper Friis Jørgensen

MA, The Royal Danish Academy of Fine Arts,
School of Design, 2012
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(+45) 27 24 09 99
kasper@kasperfriis.com

–
Karlslundevej 15,
2690 Karlslunde
DK – Denmark

Experience

2026 - 2027 Creative Consultant2023 – 2026 Copenhagen Capacity / Creative Director2020 – 2023 Copenhagen Capacity / Art Director2014 – 2020 Accenture / Senior Art Director2015 – 2015 Den Skandinaviske Designhøjskole – Guest teacher2013 – 2023 Independent Design Professional2014 – 2014 Den Skandinaviske Designhøjskole / Guest teacher2012 – 2013 We / Do Agency / Digital Director2010 – 2012 We / Do Agency / Graphic Designer2007 – 2012 Grafikgrafik / Own design studio2003 – 2006 Saatchi & Saatchi Copenhagen / Advertising

Awards

2026, Clio Health: 2 x silver, 1 x bronze2026, Transform Awards Diamond: Gold2026, Transform Awards Europe: Silver2025, Cannes Lions: Silver2025, Epica Awards: Gold2025, City Nation Place: Gold2025, London International Awards: Silver2025, Transform Awards Europe: Gold2025, Creative Circle: Bronze2022, City Nation Place: Gold

Education

2024 Hyper Island | Brand Strategist Diploma2021 Den Danske Reklame Skole: Copywriting (Tekstlinjen)2009 – 2011 Danmarks Designskole / MA / Vis.Com2006 – 2009 Danmarks Designskole / BA / Vis.com2000 – 2003 Roskilde Business School / Int. Business (HHX)1999 – 2000 Køge Teknisk skole – 1 year design foundation.1990 – 1999 Primary School / Finished 9th grade.1983 – 1990 Was a kid and didnt worry about the future at all